Reintroducing Ourselves as Mammoth Brands

Today, we’re excited to reintroduce ourselves as Mammoth Brands. We chose this name because it reflects the size and scale of our vision, and the business we’ve been building for the last several years. Mammoths also hold a special place in our company history as a beloved icon of our first brand, Harry’s.

12 years into our journey, we are so much more than a shaving company. We’re a portfolio of brands: Harry’s, Flamingo, Lume, and Mando. We’re a team of over 1,000 people, and we’re the largest CPG company built in the last 20 years.

We built the Harry’s brand differently, and in the process, we created something bigger: a new model, playbook, and platform that could help modern brands grow and scale. We’ve seen that come to life with Flamingo, Lume, and Mando. Mammoth Brands will continue to be a home for founders, brands, and talent that share our mission to “Create Things People Like More.”

Even as we grow, and welcome more brands into the family, there are a few things we won’t be changing. Our top priority is to "Do Big Better" - to grow as a company without losing what makes us special: the scrappy, people-first approach that's gotten us to where we are today and made Mammoth Brands a company that customers, employees, and communities like more.

We’re excited for what the next chapter holds. Thank you for following along on our journey.

Jeff & Andy