Create
Things People
Like More
Our mission is to “Create Things People Like More.” Simply put: everything we do should be better than what already exists. If it’s not, we don’t do it. This guides everything we do, from developing the best product experiences, to making Mammoth Brands a great place to work, to exploring innovative ways to give back to our community.
We’re building the first modern CPG company. We’ve created a new model—and home—for brands, founders, and talent looking to solve unmet needs, improve peoples’ lives, and ultimately challenge the status quo.
Our Brands
We are a growing portfolio of category leading brands
Our Story
Mammoth Brands is the largest CPG company built in the last 20 years, and home to category leading brands - Harry’s, Flamingo, Lume, and Mando. But, we didn’t start out that way…
We started Harry’s to create a better shaving experience for guys like us. We didn’t set out to pioneer the direct to consumer model; we just did what made sense to us: create meaningful relationships with customers by selling to them directly, and giving them high quality, fairly priced products with a brand they were proud to use. When our customers told us they wanted to be able to buy us in retail stores, we listened. When they told us to make our handles more grippy, we listened. When they told us our blades weren’t sharp enough, we listened, and when we realized the only way to make them better was to buy a 100 year old razor factory in Germany, we did that, too.
By building the Harry’s brand differently, we found that we were creating something bigger: a playbook and platform— made up of capabilities, infrastructure, and talent—that could help modern brands grow and scale. To cultivate that ambition, we created Labs, our in-house incubation and M&A engine, and subsequently launched our second brand Flamingo — our women’s hair removal brand —in 2018. Flamingo grew and benefited from everything we learned through Harry’s, and our vision for what we were building got even bigger.
In 2021, we acquired Lume — an OBGYN founded, deodorant brand that you can use anywhere on your body —and helped Dr. Shannon Klingman, M.D., accelerate her vision to change the conversation about body odor through groundbreaking product technology, and honest dialogue with customers. In a few years, Lume has grown to become the leader of the entirely new category they pioneered, and has impacted millions of customers, many of whom describe their portfolio of odor-blocking products as “life changing”. ” In late 2022, we brought the same product technology and entrepreneurial spirit to Mando - the first whole body deodorant brand for men.
Today, Mammoth Brands is a growing portfolio of brands built by dedicated, entrepreneurial teams that live and breathe their customers every day. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped get us to where we are today: to create a company that people like more - a company that better serves its customers, employees, and community.
We believe that the best business models make a positive impact, too. That’s why, since founding Harry’s in 2013, we’ve made giving back a core part of how we operate. Through our contributions to our nonprofit partners, volunteered time, and donations of product-in-kind, we have made a significant impact on the communities we serve.
donated or committed to nonprofit partners date
nonprofit partners globally
people directly impacted
hours our team has volunteered
In 2025 we created Mammoth Good, a fund built to ensure our impact scales as our portfolio of brands grows. Our goal is to reach 3.4 million people - 1% of the U.S. population - in the next 10 years through initiatives supporting mental and physical wellbeing.
Leadership
Co-Founder & Co-CEO
Andy Katz-Mayfield
Co-Founder & Co-CEO
Jeff Raider
Chief Financial Officer
Jeff Lipkin
Chief People Officer
Danielle Brown
Chief Technology Officer
Sandeep Chouksey
Chief Growth Officer
Randy Yang
Chief Commercial Officer
Brittania Boey
Chief Operating Officer
Will Freund
Founder, Lume & Mando
Dr. Shannon Klingman, M.D.
CEO, Lume & Mando
Dan Griffiths
CEO, Harry's & Flamingo
John Butcher
General Counsel
Jack Sarno